Family.
Wines and experiences.
The story of our winery is one that began in the Roero region in 1960, a story of vision, adventure and sincere flavours.
Ambitious soul.
Mario Pelassa has a lot of kilometres under his belt. 60 there and 60 back. From Montà d'Alba, his homeland, all the way up the Superga hill, on a bicycle from which he barely touched the ground with the tips of his toes, when he was not yet 10 years old.
The 1950s.
All to provide for his large family, trying to sell some wine in the big city. Turin of the 1950s was rich in fine products and avant-garde in all fields, such that it could truly be considered the intellectual capital of Italy at the time.
From the bicycle to the iconic motorbike.
From the production of a few bottles, to the entrepreneurial dream. In 1960, Mario Pelassa, together with his wife Maria Teresa Viglione, always known as the irreplaceable Teresina, founded the family business.
Roots and passion.
At first they concentrated their efforts on catering for the northern Italian market, but the dream was much bigger. To specialise and conquer the foreign market.
Mario Pelassa has a lot of kilometres under his belt. 60 there and 60 back. From Montà d’Alba, his homeland, all the way up the Superga hill, on a bicycle from which he barely touched the ground with the tips of his toes, when he was not yet 10 years old.
All to provide for his large family, trying to sell some wine in the big city. Turin of the 1950s was rich in fine products and avant-garde in all fields, such that it could truly be considered the intellectual capital of Italy at the time.
From the production of a few bottles, to the entrepreneurial dream. In 1960, Mario Pelassa, together with his wife Maria Teresa Viglione, always known as the irreplaceable Teresina, founded the family business.
At first they concentrated their efforts on catering for the northern Italian market, but the dream was much bigger. To specialise and conquer the foreign market.
Animo ambizioso.
Mario Pelassa ne ha macinati tanti di chilometri. 60 ad andare e 60 a tornare. Da Montà d'Alba, la sua terra natia, fin sulla collina di Superga, con una bicicletta da cui toccava appena terra con le punte dei piedi, che 10 anni non li aveva ancora compiuti.
Gli anni '50.
Tutto per provvedere alla sua famiglia numerosa, cercando di vendere un po’ di vino nella grande città. La Torino degli anni ‘50, ricca di eccellenze e avanguardie in tutti i campi, tale da poter essere davvero considerata all’epoca la capitale intellettuale d’Italia.
Dalla bici all’iconica motocicletta.
Dalla produzione di poche bottiglie, al sogno imprenditoriale. Nel 1960 Mario Pelassa, insieme a sua moglie Maria Teresa Viglione, da sempre detta insostituibile Teresina, fonda l’azienda di famiglia.
Radici e passione.
All’inizio concentrano i loro sforzi per soddisfare il mercato del nord Italia, ma il sogno è ben più grande. Specializzarsi e conquistare il mercato estero.
Our story.
“As I reached the hill of Superga I met a big, big man with a stern yet reassuring look, he asked me to pour him some wine, the new Nebbiolo. I still remember his expression of amazement at how generous and elegant a wine could be! That man gave us hope for a less harsh future”…
Mario Pelassa
That big man, won over by the taste of our Nebbiolo, became our first customer in Turin and this gave us the knowledge that our region could give us a better future.
The winery today.
Since the 2000s, Pelassa Winery has been taken over by his sons, Davide and Daniele.
Davide, a tractor driver by vocation, is in charge of getting the best grapes to the winery.
Pelassa mulberry tree
Daniele, on the other hand, is the face of Pelassa Wine, the more commercial and communicative soul.
Together they run a future-oriented winery.
